Built to win instructions — not just generate leads

Find opportunities. Win instructions. Track exactly what they’re worth.

Prospecting, campaigns, valuation intelligence, AI, listing writing and pipeline management — all connected in one system built for estate agents who want more than a mailing tool.

Identify high-probability sellers on and off market using your own scoring, local demand and live listing signals.
Turn campaigns into real leads with QR capture, valuation landing pages, automated nurture and full attribution.
Use AI to value a property, create buyer profiles, compare areas, build strategy and write listings in your own style.
See The Workflow
No long-term contract Demo-led onboarding 1 outcode included
Off market prospects screen
Pipeline visibility
£26k
Expected commission already visible across your territory, with clear priority opportunities to work first.
Prospect
Off-market scoring, on-market triggers, grid-level demand and campaign-ready selection.
Convert
Campaigns, QR capture, valuation reports, AI strategy and listing presentation in one flow.
Track
See revenue progression from letter to scan to lead to valuation to instruction.
Act
Know what to do today, which lead matters most and what each opportunity is worth.

What the system actually does

Each module solves a specific commercial problem — but the real power comes from the fact they all feed each other.

01 · Prospecting Engine

Find your next instruction

Score your territory, surface high-probability sellers, and spot on-market opportunities before your competitors do.

PTS scoring with real sell probability
Campaign types like downsizer, upsizer, failed listing and new build upsizer
Market pressure, local demand and micro-area signals from your gridkeys
Prospecting dashboard
02 · Address Search & Intel

Understand every property instantly

Search any address and pull together sale history, EPC, valuation, sold comparables, active listings and local market performance in one click.

Property profile with valuation and equity
Sold comparables and active competing listings nearby
Market snapshot using local outcomes, achieved vs ask and sell-through
Valuation and market snapshot screen
03 · Campaign Manager

Turn opportunity into enquiries

Build letter and postcard campaigns, track scans and leads per address, run automated follow-up, and see the commercial value of every campaign.

Campaign performance, creative & capture, and automation & nurture in one flow
QR landing pages, AVM capture and attribution from campaign to pipeline
Revenue view across sent, scans, leads and valuation-stage opportunities
Campaigns summary screen
04 · Campaign Detail

See what every campaign is producing

Move from admin screens to a real performance view with expected revenue, lead value, activity feed and recovery workflow.

Expected commission from the campaign
Lead capture, cost per lead and activity by address
Structured tabs for performance, creative and nurture
Campaign detail screen
05 · AI Property Intelligence

Ask your market anything

Your AI sits on top of the full database — listings, Land Registry, EPC, schools, amenities, local stats and campaign performance.

Value a house and build a pricing strategy
Compare areas, identify opportunity clusters and explain local market behaviour
Generate buyer profiles, pitch angles and next best actions
AI assistant screen
06 · AI Listing Writer

Write better listings in your own style

Upload room-by-room photos, floorplans and property details to generate polished listing copy that matches the agency’s tone and structure.

Room grouping with two photos per room workflow
Style presets and agency-specific writing voice
Built for fast Rightmove-ready copy without blank-page delay
Listing writer editor
07 · Pipeline & Follow-Up

Turn leads into instructions

Every call, QR scan, valuation request and report view can feed a single pipeline. See what each lead is worth and what should happen next.

Calendar view for actions and follow-up
Stage-based values from prospect to valuation to instruction
Campaign-to-pipeline attribution already linked
Pipeline calendar screenPipeline calendar screen
08 · Client-Facing Valuation

Win the instruction with better presentation

Generate branded, client-facing valuation reports with real comparables, local market context and optional personalised intro video.

Web link or PDF delivery
Track when the client opens and views the report
Auto-adds back into the pipeline for follow-up
Record an short intro video for every client      
Fully white label with your own branding     
Address detail popup

How the whole journey fits together

This is the part competitors usually miss. The value is not one feature — it is the connected loop from prospect to instruction.

1

Target

Find the right properties using off-market scoring, on-market triggers, and live local demand.

2

Engage

Send campaigns with QR capture, market-specific messaging and measurable responses.

3

Convert

Turn scans, calls and valuation requests into revenue-weighted opportunities.

4

Present

Use AI valuation, buyer profile, pricing strategy and client-facing reports to impress the owner.

5

Track

See what every campaign, lead and valuation is worth — and what should happen next.

One clear monthly price. Built around territory, not feature gates.

The platform is complex enough already. The buying decision should not be. Start with one outcode, run the full system, and add more territory when it proves itself. This is not a cheap mailing tool — it is revenue infrastructure for an agency.

£179  / month

Includes 1 outcode
Add additional outcodes from £39/month each

One instruction often covers the platform for the year. Print/send and AI credits stay usage-based so the core subscription stays clean.

See your own territory running through the system.

The strongest way to understand this product is to see it working on real properties, real campaigns and real opportunity value. Book a demo and walk through how it would operate in your own patch.

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